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(Chicago.CityRegions.Com, July 03, 2012 ) Chicago, IL -- Running a business is no easy feat. One minute a business owner may be focused on balancing the books, the next minute they may be blogging, Tweeting or posting to Facebook. The bottom line is that in today’s marketing environment, content is crucial. If business owners can’t keep up with the pressures of writing on a regular basis, it’s time to hire someone who specializes in corporate writing services.
It used to be that to advertise your business, business owners needed to grab the megaphone and yell the loudest. This meant buying the largest phone book ad, purchasing that 30-second television spot, or landing a radio commercial. They had to reach as many people as possible with their business’s message, talking at them, and not to them, Brennan told the National Real Estate Network.
The internet and Social media changed all that. Customers find businesses through Google. They crave interaction on a more intimate one-on-one level. Suddenly marketing a business requires writing professional-level content. Readers are smart. They will see through anything short of that.
A general rule of thumb is to produce one piece of original content per day. That piece of content can be as short as a 140-character tweet or as long as a 600-word blog. It’s a business owner’s choice.
Business owners went into business because they’re passionate within their area of expertise—and not for their writing skills. This is understandable. This is an era of social media and social marketing however.
This means quality website content, that seeks engagement from users, containing a clear call to action. This means blogging on a regular basis in order to express new ideas, making you a valuable resource to customers interested in purchasing what businesses sell. Some companies blog as much as three to five times a week in order to maintain a constant presence in front of their audience. This may mean hiring a freelance blogger.
A strong social media presence is also a must in today’s marketing world. Customers are on Facebook and Twitter. Not meeting them where they are at can be a classic mistake. Pinning your content to Pinterest can also be an excellent way to increase website traffic, and bring in more customers. Make sure to utilize every marketing channel available.
If keeping up with today’s marketing platforms has been too much, don’t worry. Hiring a copywriter specializing in corporate writing services can land your business in front of a larger audience. It can help your search engine optimization, and ultimately mean more sales for small business.
About Matt Brennan:
Matt Brennan is a copywriter in the Chicago area, serving small and medium size businesses. He has written website content, blogs, articles, social media posts and press releases for several local, national and international businesses. His corporate writing services have helped businesses increase website traffic and grow their bottom line. He works hard to stay current on the best ways to market your business.
Contact:
Matt Brennan
(815) 503-0286
matt@matthewlbrennan.com
http://www.matthewlbrennan.com/
Matthew L. Brennan Freelance Writing
Matthew Brennan
815-503-0286
matt@matthewlbrennan.com
Source: EmailWire.Com
Source: EmailWire.com
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